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2022

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08

Cosmetic Packaging Bottle Customization Guide

Cosmetic packaging bottles should be unique, attractive and low-key enough to maintain a high-end status. Do you know what should be included in the customization of cosmetic packaging bottles...

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Cosmetic packaging bottles should be unique, attractive and low-key enough to maintain a high-end status. Do you know what should be included in the customization of cosmetic packaging bottles?

Identify target groups

Although there are some guidelines for cosmetic bottle customization to follow. Have you ever walked into a luxury cosmetics store and noticed that the look of the bottle that grabs your attention and the target group of the product are basically similar. This is because the brand owner will first understand the target group of the product before customizing the cosmetic packaging bottle, and then customize the packaging bottle according to the preferences of the target group.

Considering demand points for age groups, not all series of product bottles of the same brand are similar. Because, cosmetic lines aimed at young women may not appeal to middle-aged people.

The same series of women's cosmetic packaging materials and men's cologne design elements will also be different.

Add design elements

Once you have identified your target group, you can start exploring the basics of bottle customization. Although there is no one-size-fits-all way to design your cosmetic bottle. In the luxury market, understated bottle looks are often more attractive than flashy ones. Using a single dominant color in a cosmetic bottle can provide a color focal point for the bottle as a whole.

In addition to the color focus, many high-end cosmetic brands also like to add bronzing, embossing and other processes to the brand logo to highlight the brand information. The small area of ​​adding bronzing and embossing technology not only keeps the overall low profile of the bottle, but also creates a sense of luxury.

When customizing bottles for your luxury cosmetics brand, use current trends as design inspiration. But the premise is that you need to identify your target market and get design inspiration from the target group. Their needs will determine how you should design cosmetic bottles for your brand.

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