Powder Box Packaging
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OEM customization
Cosmetic packaging materials
Powder Box Packaging
The compact packaging design is mainly based on simplicity, usually only necessary information such as brand and name needs to be displayed. In many cases, there is no other flat design. You can choose the original image, for example, it is mainly used in the powder cake box made of natural plants. For example, the rose series will use pictures of roses. The advantage of a large image is that it is clear and gives a natural and simple feeling. You can also choose abstract patterns, such as some dots and lines. This expression is simple and generous, but also reflects a strong modern atmosphere. Color is an important part of compact box packaging design. People often distinguish different products by color. Appropriate colors are first discovered and selected by people, and they are also willing to contact people's reactions, which directly stimulates the desire of buyers.
The color design of modern compact packaging mainly includes the following aspects:
1. Color Design Based on Consumer Gender
Women's compact packaging uses mild but not strong, bright and not harsh colors, such as bright green, light blue, etc., which can make people feel relaxed and lively. Men's pressed powder box packaging and cool colors with high purity and low brightness, such as dark blue and dark brown, give people a sense of stability and confidence.
2. Design according to the age and skin tone of consumers.
It should be designed according to the different ages and skin colors of consumers, full of youthful vitality. The packaging design of young consumers can use light green, which symbolizes youthful life, to interpret vibrant young girls and beautiful dreams with color. With the growth of age, the psychology of consumers changes, and the psychological characteristics of noble symbolic colors prefer purple and gold, and pursue noble, elegant and other modeling pigment series. The reason why purple is used is because its consumers are over 30 years old. Women, and purple just caters to the consumer object.
3. Design according to product color
Now the functional design of the powder box is very good, such as moisturizing, whitening, anti-wrinkle, etc. The color of the powder box packaging with different functions also plays a key role. Compact products, such as Moisturizing Blue and Green, give a fresh and moisturizing feel.
4. Design materials according to product color.
The quality of the packaging design of the powder box is related to the image of the entire product, and it has attracted more and more attention. A good compact packaging is not just a problem, it is important to have good colors, graphics, materials, shapes and structures. With the application of new materials, the development of new technologies, and the continuous innovation of designers, the era of the development of powder box packaging design has become more personalized.
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