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2022

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08

The trend of customization of cosmetic packaging bottles

New retail and new manufacturing. Recently, with the continuous evolution of artificial intelligence and the introduction of various new technologies, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have changed from traditional counters to online sales to micro-business fields, but now, all this is changing...

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New retail and new manufacturing. Recently, with the continuous evolution of artificial intelligence and the introduction of various new technologies, more and more new concepts and technologies have begun to affect traditional industries, including the cosmetics industry. For cosmetics, sales have changed from traditional counters to online sales to micro-business fields, but now, all this is changing. Personalized customization of cosmetics has become a trend now. For the customization of cosmetics, it is inseparable from the personalized customization of cosmetic packaging bottles.

With the fast-paced lifestyle, the frequency of changing products must be gradually accelerated. The customization of traditional cosmetic packaging bottles is no longer suitable for the needs of market development, and more changes need to be made in the way of customization.

So what is the customization method of the novel cosmetic packaging bottle?

1. The MOQ must be a small batch

Because of the rise of online platforms to bring goods, many brands are in small batches, but at the same time, they require products to have the characteristics of independent other products, so packaging has become the most important publicity highlight. The customization of traditional cosmetic packaging materials often requires hundreds of thousands of MOQs, so small brands must not be able to afford it, so the future customization trend must be small batch customization.

2. Have the strength of R&D and innovation
It is also mentioned above that the FMCG market first pays attention to the word 'fast', so cosmetic packaging bottle manufacturers must have their own R&D and design departments to develop and design explosive and innovative models that are ahead of the market following changes in market demand. The speed of product update iterations.

Therefore, with the increasing demand for customization of cosmetic bottles in the future, the cosmetic bottle packaging industry will usher in new changes. For those cosmetic bottle packaging companies without design strength, they will face reshuffle and elimination. This is inevitable For cosmetic bottle companies, this trend will be inevitable. So trying to embrace and change is very important.

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