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2022

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08

The status quo of the cosmetic packaging market and the three new development trends in the future

People's pursuit of beauty has never stopped, especially now that we are living in an era of abundance and warmth, people are paying more and more attention to appearance. At the same time, with the rise of live broadcasts and short video bloggers, there are more and more channels for people to contact and learn about cosmetics. In recent years, consumption in the field of cosmetics has skyrocketed. At the same time...

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People's pursuit of beauty has never stopped, especially now that we are living in an era of abundance and warmth, people are paying more and more attention to appearance. At the same time, with the rise of live broadcasts and short video bloggers, there are more and more channels for people to contact and learn about cosmetics. In recent years, consumption in the field of cosmetics has skyrocketed. At the same time, cosmetic packaging is a segment that has grown rapidly in recent years. In the era of eyeball economy and lipstick effect, cosmetic packaging presents exquisite printing, special-shaped structure, brand niche and service-end matching. Terminalization and other characteristics.


For companies struggling in the highly competitive packaging field, it is time to take a good look at the business opportunities brought about by the changes in the cosmetics industry. The following is to share the simplified information about the cosmetics industry for you, and you can collect it if you are interested.


01. Industry scale and growth


China is the second largest cosmetics consumer after the United States, with consumption accounting for 12.7% of the global cosmetics market. As the second largest cosmetics consumer, China's beauty and personal care market reached 477.7 billion yuan in 2019, a year-on-year increase of 13.8%.


Compared with other consumer industries, according to data from the National Bureau of Statistics, the retail sales of cosmetic consumer goods in my country in 2019 increased by 12% year-on-year, ranking second only to the daily necessities that increased by 13%.


02. Industry representative brands and corresponding companies


In the Chinese cosmetics market, the market share of domestic brands is slightly higher than that of international brands. By 2018, the market share of domestic cosmetics brands has increased to 56%.


The high-end market is dominated by international brands, and most of the domestic brands are for the mass market. The channels of domestic brands are sinking deeply, and they have obvious advantages in the third- and fourth-tier offline markets.


From an online perspective, the most significant change in 2019 is the rise of Douyin e-commerce and Taobao Live, which further shortens the distance between users from “planting grass” to purchasing. With the advantages of wide channels, high cost performance, and fast supply chain response, the market share of domestic cosmetic brands has continued to increase.

Listed companies on the domestic cosmetics brand side in China mainly include companies such as Proya, Marubi, Shanghai Jahwa, Yujiahui, Bloomage Bio, and Bethany. Among them, Shanghai Jahwa was established the earliest, and it owns many local traditional brands, such as Herborist, Meijiajing, Liushen, Jiaan, Shuangmei, etc. Although Bloomage Bio was established in 2000, most of its independent brands have been established in the past two years, such as BM and Mibel. Yujiahui was established relatively late, but its brands, such as Yunifang and Xiaomufu, are not inferior to traditional old brands.

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