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2022

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08

Cosmetic packaging materials upgrade, simplicity, environmental protection and high quality become a trend

Tong Yiyi gave an example to reporters: When Mary Kay was considering cooperation with Barra, she saw that Barra’s nail polish bottle had almost the same appearance as its product, but Mary Kay’s nail polish bottle was obviously yellowed, and its transparency was far inferior. Bareran's; after the nail polish of various colors is put into the bottle, the color begins to be affected, and the color of the bottle with low transparency is not good....

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The reporter of "Cosmetics Finance Online" found through the exhibition and interview that whether it is glass bottle or plastic bottle, cosmetic packaging material manufacturers are pursuing the high transparency of the product itself.

The sales director Tong Yiyi of Italy-based Barlan (Shanghai) Co., Ltd. is mainly engaged in glass packaging materials. Tong Yiyi, the sales director, told reporters that customers have higher and higher requirements for the quality of glass packaging. In the game between quality and price, transparency is an important criterion."

Tong Yiyi gave an example to reporters: When Mary Kay was considering cooperation with Barra, she saw that Barra’s nail polish bottle had almost the same appearance as its product, but Mary Kay’s nail polish bottle was obviously yellowed, and its transparency was far inferior. Bareran's; after the nail polish of various colors is put into the bottle, the color begins to be affected, and the color of the bottle with low transparency is not good. "Packaging materials that appear to be the same in appearance are actually significantly different in quality."

However, Tong Yiyi also said that most of the packaging materials for skin care products in the Chinese market are made of plastic, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the market for glass packaging materials will become wider and wider in the future. What we need to do is to clearly control the target customer group and strive for our own market share as much as possible."

In addition, "thick bottom" bottles are also a major trend in the cosmetics market recently. "Thick-bottomed bottles are of better quality, have higher technical requirements, and look more textured." Li Feng, designer of Aida International Trading Co., Ltd., introduced that generally thick-bottomed bottles use injection molding technology, while the original thin-bottomed bottles The blow molding technology is used, and the former has higher technical requirements.

The reporter learned from Ada International that PETG materials are gradually replacing the original PP and PET materials for cosmetic plastic packaging bottles on the market. "PETG material is equivalent to an upgraded version of PET material, which is more corrosion-resistant, has higher light transmittance, and is more resistant to falling. The molding method is mostly injection molding technology, and the quality is better."

The innovation of paper packaging materials emerges in an endless stream, and the concept of environmental protection is more deeply rooted in the hearts of the people

"The paper packaging market is currently in a stable state, and the needs of different customers vary greatly." Zheng Junjie, general manager of Shenzhen Caixingda Luxury Packaging Co., Ltd. told the reporter of "Cosmetics Finance Online" that in order to meet the needs of different customers, follow-up on paper packaging will be carried out. Processing, the added value brought by these "manualization" can make the product more distinctive and enhance the competitiveness.

It is understood that Caixingda's customers mainly come from foreign markets such as the Middle East, the United States and Europe. "Customers in the Middle East require extremely luxurious packaging, American customers require simplicity and high cost performance, and European customers pursue low-key luxury." According to the different needs of customers, Caixingda has made great efforts in the subsequent process of packaging, for example, on the box. Diamonds, flannel implants, pearls, partial pearlescent film, simulated touch, stereoscopic visual effects, etc.


"Compared with domestic enterprises, foreign enterprises pay more attention to packaging, use packaging to display products and enhance brand image." Yu Liangjie, sales manager of Mohawk Paper in Asia, told reporters that since 2014, domestic enterprises have also paid more and more attention to packaging. , pay attention to environmental protection, "so we believe that Chinese paper packaging will become more and more high-end, and environmentally friendly materials will be more and more popular and recognized."

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