How to choose cosmetic packaging materials
Cosmetic packaging materials are not only containers, but also involve outer boxes, inner cartons, labels and some auxiliary tools. Especially the packaging materials of skin care products, due to the different materials and shapes, the packaging materials are very different. Therefore, in the OEM production and processing, the selection of packaging materials is very important. How to rationally choose the packaging materials for cosmetics? Here are some tips from Xiaojin
1 Reasonable design
Good packaging materials can enhance the image of the product and increase the trust of customers in the product. When determining the OEM production and processing manufacturers, we must attach great importance to the selection of packaging materials and track the production process of the products. The packaging materials are from the outer box to the inner carton; from the container shape to the label copy; from style positioning to transportation risks, it is necessary to Overall consideration and overall arrangement to ensure a reasonable structure and good physical properties. Ensure that the packaging materials can be taken into account during transportation, so that customers can have a better experience after receiving the product.
2 capacity standardization
Although cosmetic products are manufactured with the same capacity as most products, a certain error is allowed, but before the container is produced, the characteristics of the material should be fully considered and controlled in a targeted manner, whether the specifications are complete, whether the appearance is beautiful, and whether the vision is comfortable. , so that the error can be minimized, and the standardization of the capacity can give a better impression to the customer.
3 Normalization of copywriting
The country is very strict in the label management of cosmetics, which must be strictly implemented in accordance with the standards, especially for special products. Some ingredients and their indicators cannot be discrepant at all. In terms of the efficacy of products, we must carefully scrutinize and review them carefully to avoid false content and avoid Banned words to avoid consumer ambiguity. For example, the effects of "whitening" and "freckle removal" must now be promoted with a national makeup special-brand certificate.
4 Strictly control the details
The main issue here is the quality of OEM packaging materials. Because OEM packaging materials are always mixed with defective products in the process of mass production, no matter how good the quality is, there will be defects during transportation, especially some auxiliary small accessories, such as lids, cushions, boxes, inner trays, Labels, shrink films, etc., are prone to quality defects in the process of production or transportation. Therefore, we must carefully control each link and pay attention to each detail.
